Blur was tapped to visualize the story of New Earth, a brand heralding the benefits of earth’s first foods. As part of an epic brand relaunch that included a new moniker, packaging, and website, this spot was not only informative, but also visually captivating for the consumer.
Created at Blur Studio
Creative Director: Norn Jordan
Design Director: Jennifer Miller
Producer: Gail Paget-Wilkes
Designer: Justin Harder
Animators: Nick Lyons, Peter Smith, Deva George, Phil Hoeschen