When Golf Pride, the global leader in golf grip
innovation and technology, appointed ODD NY to create a campaign to
promote their new range, Territory was brought in to provide motion
Longstanding collaborators with ODD NY, we were delighted to create a motion graphics treatment for a series of TV spots for the Golf Pride brand. With 60 years of innovation driving the brand and shaping the sport, our concept included a series of motion graphics moments that share the physics of success on the green and highlight the innovations that deliver real advantage. Taking pride in each detail, we explored the narrative interplay between live action, CGI and technical illustrations to build visual and narrative depth that combine to engage and inform.
We’re proud to say that the 3 x 30 second TV commercials have helped distinguish Golf Pride throughout the US, boosting sales nationwide.
Art Director Nik Hill
Lead Motion designer Dave Penn
Motion Design Nick Lyons, Pedro Cyrne
Production Sam Hart